The blog
AI applied to paid media
Guides, analysis and field notes on smart automation of Google Ads, Meta Ads and ad operations.
- Créa
Detect Creative Fatigue with AI: Refresh or Kill?
How to spot a creative running out of steam before it drags the account down, and decide whether to refresh, kill or re-target it — with data.
Read the article → - Google Ads
Audit the Search Terms Wasting Your Google Ads Budget
How to find queries that burn budget without converting, separate them from converters, and act (negative keywords).
Read the article → - Reporting
Automated Paid Media Reporting: PPTX, PDF and XLSX Without Excel
How to automate client paid media reporting — WoW/MoM/QoQ, per channel, presentation-ready — without spending hours in Excel every month.
Read the article → - Paid media
AI Agent for Paid Media: Definition, Use Cases and Limits
What an AI paid media agent is, what it actually does on Google Ads and Meta Ads, and where its autonomy stops.
Read the article →