Google Ads
AI to run Google Ads
Laier reads your Google Ads accounts, explains what's happening and proposes the right trade-offs. You stay in control of every action.
← Solutions
Google Ads produces more data than a human can read: search terms, ad strength, networks, devices, Performance Max… Laier turns that volume into clear decisions, in natural language, never writing to the account without your approval.
What AI actually changes on Google Ads
- Search-terms audit: spot queries wasting budget vs converting ones, and propose negative keywords.
- RSA/RDA ad strength: see where responsive ads lose quality and what to fix.
- Performance Max breakdowns: by network, by asset group — where PMax is usually a black box.
- Networks, devices, regions, day/hour: understand where spend really goes.
- Anomalies & changes: detect drift and explain the likely cause.
How it works
- 1Connect your Google Ads account via a managed OAuth connection.
- 2Ask a question in natural language, or let Laier surface the day's signals.
- 3Laier analyzes the account's real data and gives a quantified recommendation.
- 4You approve (or not): no account change without your approval click.
Safe by design: any write to Google Ads (budget, bid, pause) goes through explicit human approval. AI prepares the decision, you trigger it.
Who is it for?
- Agencies: industrialize audit and reporting across a portfolio.
- In-house advertisers: gain analytical depth without hiring.
- Freelancers: cover more accounts without cutting quality.
Can Laier change my Google Ads campaigns on its own?
No. Any write goes through explicit human approval (HITL). Laier proposes and documents the decision; you keep control of the trigger.
Is Performance Max covered?
Yes: Laier exposes PMax breakdowns by network and asset group, more readable than the native UI.
How do you connect an account?
Via a managed OAuth connection, no token handling. Data stays hosted in the EU.