52 operational use cases
The use cases library.
Technical audits, decision proposals, client deliverables. Launched in a few clicks, rendered as interactive dashboards. Proposals automatically integrate into your decision queue.
Acquisition & visibility
AcquisitionGoogle AdsWeekly
Which keywords are costing me for nothing?
Spots searches that burn budget without converting. Output: ready-to-exclude list + estimated savings.
AcquisitionGoogle AdsWeekly
Which converting searches aren't in my keywords?
Searches that work but you don't have as active keywords. To add to capture more qualified traffic.
AcquisitionGoogle AdsMonthly
What is my Performance Max actually doing?
PMax hides 80% of info. The agent fetches everything exposed and delivers a clear diagnosis.
Competition & market
CompetitionGoogleWeekly
Who is bidding on my brand right now?
Competitors bidding on your brand name, frequency, ad copy, seniority.
CompetitionGoogle AdsWeekly
What are my competitors doing on my keywords right now?
Business read of Google Auction Insights. Who's rising, falling, new.
CompetitionMeta · TikTokWeekly
What new ads are my competitors launching?
Active watch on Meta Ad Library and TikTok Ad Library. New messages, formats, investment levels.
Audiences & targeting
AudiencesCrossMonthly
Is my CRM properly activated for targeting?
Portion of your CRM activated, match rate, freshness, missing segments. Customer Match and Custom Audiences audit.
AudiencesMetaWeekly
Are my hot audiences saturated?
Measures ad pressure on retargeting and cart abandoners. Detects fatigue from over-pressure.
AudiencesMetaMonthly
Are my Meta ad sets cannibalizing each other?
Audience overlap between ad sets raising CPM. Quantified consolidation proposal.
Creative & message
CreativeMetaWeekly
Are my ads still fresh or starting to fatigue?
CTR evolution per creative. Ranking of creatives to refresh by budget impact.
CreativeMeta · TikTokMonthly
Which video hooks actually capture attention?
Hold rate per hook type. Winning patterns to exploit for the next creative brief.
CreativeCrossWeekly
Which A/B creative test to launch this week?
From a winning creative, proposes 3-4 structured variants with clear hypothesis.
Tracking & first-party data
TrackingMetaMonthly
Are my Meta Pixel and Conversions API properly implemented?
Pixel status, CAPI, deduplication, iOS signal loss, match quality. Critical post-iOS14 audit.
TrackingGoogle AdsMonthly
Are my Google Enhanced Conversions properly configured?
Verifies transmission of hashed identifiers to recover post-iOS signal.
TrackingCrossMonthly
Are my conversion events clean or a mess?
Inventory of Google + Meta events. Duplicates, obsolete, missing values. Cleanup proposal.
Steering & optimization
SteeringCrossDaily
What happened on my accounts this morning?
Daily brief: anomalies, disapproved ads, learning phase ended, critical alerts.
SteeringCrossWeekly
How much money am I wasting right now?
Aggregated wasted spend, decomposed by source, with prioritized action list to recover it.
SteeringCrossDaily
Is there an anomaly requiring my urgent attention?
Automatic detection of >2σ deviations vs baseline. Probable cause diagnosis.
Reporting & client deliverables
ReportingCrossWeekly
How to generate my weekly client report in 5 min instead of 2h?
Auto PPT deck with action recap, performance, notable decisions, upcoming arbitrations.
ReportingCrossQuarterly
How to deliver a consulting-firm-style quarterly strategic report?
COMEX/Steerco format. 90-day diagnosis, aggregated gains, quantified recommendations.
ReportingCrossMonthly
How to get a clean recap of all my monthly ad spend?
Multi-platform consolidation, per-campaign detail, CSV/PDF export for invoicing tools.
+ 34 more use cases in the library
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