Seven levers the agent handles.
For each marketing lever, the AI agent proposes analyses, audits, and structured actions. Always under your arbitration. Always explained.
1. Acquisition & visibility
The agent audits your Search, Shopping, and Performance Max campaigns. It identifies budget wasted on searches that don't convert. It detects cannibalization between your campaigns. It opens the Performance Max black box to understand which asset groups actually perform. It flags declining Quality Scores and broken landing pages.
2. Competition & market
The agent continuously monitors your competitive environment. It detects who's bidding on your brand name and with what copy. It tracks competitive pressure evolution via Auction Insights. It scans new ads launched by your competitors on Meta and TikTok. It identifies unknown actors appearing in your SERPs (cybersquatters, marketplaces, comparators).
3. Audiences & targeting
The agent audits the activation of your first-party data in ad targeting. What portion of your CRM is uploaded to Customer Match? Which Meta custom audiences have never been tested? Which lookalikes are mature? It also detects overlaps between ad sets that raise your cost per thousand impressions.
4. Creative & message
The agent tracks creative performance over time and detects fatigue before it sinks your accounts. It analyzes the most attention-retaining video hooks. It proposes structured A/B tests with a clear hypothesis and clean statistical design. It suggests message angles based on what works in your sector.
5. Tracking & first-party data
The agent verifies the implementation of your Meta Pixel and Conversions API. It measures post-iOS signal loss and proposes technical fixes. It audits your Google Enhanced Conversions. It identifies duplicates in your conversion events that skew attribution.
6. Steering & optimization
The agent delivers a synthetic morning brief on what happened overnight. It alerts when a KPI deviates significantly from baseline and diagnoses the probable cause. It continuously calculates your recoverable wasted spend. It delivers reliable statistical verdicts on your ongoing A/B tests. It keeps you from touching Meta ad sets still in learning phase.
7. Reporting & client deliverables
The agent generates your client deliverables: weekly report, monthly report, consulting-firm-style quarterly strategic report. It prepares your meeting briefs. It structures your post-meeting recaps. Every month it consolidates your multi-platform spend into an exportable recap.
More than 50 operational use cases
Each lever spawns several concrete use cases. Discover the full library, organized by lever, platform, and usage routine.
Explore the library →